Product Diversification Strategy for Malawi Mangoes

​This   assignment forms part of the Fit for  Market Plus (FFM+) programme, funded by the European Union and the  Organisation of ACP States (OACPS) and implemented by COLEAD. The programme  supports agri-food enterprises in ACP countries to strengthen resilience and  competitiveness.

About  Malawi Mangoes (MM)

Malawi  Mangoes is a commercial fruit farming and processing company based in Salima.  With 300 hectares of mango plantations and a well-equipped processing  facility, the company exports fresh and dried mangoes to regional and  international markets.

Malawi Mangoes sources fruit from its own farms, village orchards, community growers, and  commercial farmers, allowing access to a range of mango varieties and harvest  windows. Its operations follow Global Good  Agricultural Practices (GLOBALG.A.P.), Brand Reputation through Compliance Global  Standards (BRCGS), and  International  Organisation for Standardisation (ISO) standards,  supported by strong food safety practices.

To  reduce off-season downtime when mango supply is low, plans to diversify into sweet potato chip processing to optimise its  infrastructure and tap into new market opportunities.

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▪️To support Malawi Mangoes(MM) in designing a strategic and feasible diversification plan focused on the processing of sweet potatoes into chips

▪️To reduce reliance on a single crop, optimize the use of existing infrastructure

▪️Explore new market opportunities. 

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